Readable in a second
A single hashtag and a round cultural icon. Audiences understand the nod without a campaign explainer.
A WELL-ROUNDED CULTURAL SIGNAL
A shared signal for the good side of the internet.
The Jimothy Initiative invites brands to trade rivalry for one public moment of humor, goodwill, and common ground. One post. Your voice. No ad buy required.
- BALLARD
- Seattle-born
- $58K+
- Giving wave
- 01 POST
- All it takes
THE BALLARD BUILDCULTURAL SIGNAL
JIMOTHY IS ROUNDING THE CORNER0%
DRAG TO ORBIT
WILD NEIGHBOR · NOT A PET
ONE POST✦YOUR VOICE✦NO EXCLUSIVITY✦MORE COMMON GROUND✦
ONE POST✦YOUR VOICE✦NO EXCLUSIVITY✦MORE COMMON GROUND✦
01 / PROOF OF POSSIBILITY
THE MOMENT ALREADY MOVED PEOPLE
Jimothy gave the internet a reason to pull in the same direction.
Before this initiative existed, a Jimothy art auction sparked a company giving wave for Ballard Food Bank. Eight organizations joined in, helping corporate pledges pass $58,000.
AMAZONSTARBUCKST-MOBILEALASKA AIRLINESMICROSOFTBROOKSSTANLEYMARINERS
That happened organically. This initiative asks a simple question: what if more brands chose that same collaborative energy? Read the reported story ↗
02 / THE IDEA
DIFFERENT INDUSTRIES. ONE SIGNAL.
The internet does not need another brand war.
It could use one unmistakably positive moment. #Jimothy gives social teams a light, recognizable way to say: we can compete without making everything hostile.
Native to your voice
Warm, deadpan, useful, strange—keep the tone your audience already recognizes. There is no mandatory script.
Open by design
No category ownership, exclusivity, fee, or ad commitment. Participation means adding your own good signal.
03 / HOW TO JOIN
LIGHT LIFT. CLEAR INTENT.
Make one small thing people want to pass along.
Participation is voluntary and flexible. A post, reply, visual gag, useful community note, or collaboration all count.
OPEN THE STARTER COPY →- 01
Choose your angle
Unity, local service, wildlife respect, or simply the rare joy of a very round neighbor.
- 02
Say it like your brand
Use your established voice. Make an original piece or customize one of the starter posts below.
- 03
Add #Jimothy
The hashtag is the shared signal. No pledge, signup, or paid placement is required.
- 04
Point attention somewhere good
Celebrate a community, a public service, a wildlife-safe habit, or another brand doing useful work.
04 / BRAND STARTER KIT
COPY, CUSTOMIZE, POST
Four ways into the conversation.
These are starting points, not required language. The strongest version will sound unmistakably like you.
“Different industries. Shared internet. We’re making a little more room for joy, cooperation, and one very round Seattle icon. #Jimothy”
“Communities work because people—and the systems behind them—show up. Here’s to cleaner neighborhoods, shared responsibility, and Jimothy. #Jimothy”
“Curiosity brings people together. Please enjoy Jimothy from a respectful distance—and remember to keep wildlife wild. #Jimothy”
“Brand rivalry can take the night off. We’re with Jimothy. #Jimothy”
Organic reach varies. The initiative does not promise engagement, amplification, or endorsement.
THE ONE NON-NEGOTIABLE
Celebrate the neighbor. Protect the animal.
Jimothy is a wild raccoon whose condition has not been definitively diagnosed. Do not approach, feed, handle, trap, or publish a precise live location. Keep creative posts playful and real-world behavior respectful.
READ THE WILDLIFE GUIDANCE ↗05 / STRAIGHT ANSWERS
FOR SOCIAL + COMMS TEAMS
Before you ask.
What is the actual goal?+
To make a lightweight, public signal of cooperation easier for brands to use. Jimothy is common cultural language: warm, recognizable, and bigger than any one category.
Why should our brand participate?+
It is a timely chance to show humanity, join a positive cultural moment, and give your audience something generous to rally around. Participation is free; results are not guaranteed.
Is there a contract or exclusivity?+
No. A post, reply, or collaborative nod is enough. There is no fee, category lock, media minimum, or required wording.
Does participation imply an endorsement?+
No. Your post speaks for your organization only. The Jimothy Initiative is independent and fan-led; it does not represent Jimothy’s original videographers, wildlife authorities, the City of Seattle, or any participating brand.
Can we use a photo or someone’s artwork?+
Only with permission or a valid license. The hashtag is open; other people’s photos, video, illustrations, logos, and characters remain their property. Original brand creative is the cleanest route.
THE INTERNET IS WATCHING
Be on the well-rounded side of history.
One post. One reply. One collaborative nod. Make the signal your own.